Project Summary
- Role: UX Designer
- Team: 12 designers in total (bootcamp project)
- Tools: Figma, Miro, Zoom
Overview
Wedora is a platform that connects wedding photographers with event vendors, helping both expand their reach to potential clients. Our team was tasked with identifying power users and exploring how Wedora could better support photographers in a post-COVID recovery landscape.
Responsibilities
- Facilitated one of the two primary workshops
- Conducted user interviews with photographers and vendors
- Reached out to vendors to validate needs and value propositions
- Spoke directly with the main stakeholder to align design direction
- Helped the team request brand assets, style guides, and past research to inform the redesign
User Problem
Wedding photographers experienced a steep decline in bookings due to COVID-19 and were seeking new ways to grow their business and re-engage with clients.
Key Insights
Through interviews with photographers, we uncovered several key themes:
- Newborn and family photography has become a vital income stream post-pandemic.
- The current Wedora landing page lacked clarity and trust, making users hesitant to engage.
- Trust and referrals are critical—photographers are often selected based on reputation.
- Clients often return over time—for engagements, weddings, maternity, and newborn shoots.
- Better transparency around user benefits during sign-up
- A clearer value proposition and “About Us” section
- Improved SEO and discoverability
- A way to check in on leads remotely, while managing marketing efforts from their computer
Learnings
This project helped me strengthen my ability to facilitate workshops and improved my confidence in engaging with stakeholders. One of my early challenges was identifying vendors who would find Wedora valuable. By listening to photographers’ needs and reaching out to vendors with those needs in mind, I was able to surface meaningful partnerships and product opportunities.